ITSMA

Jonathan Copulsky, CMO, author, speaker, and Northwestern University faculty member, talks to Rob about the "halo" effect -- or myth -- of the C-suite, the keys to thought leadership, digital transformation, the silver linings to the current pandemic, and much, much more!

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

EJ Bodnar, Global CXO Leader at Nutanix, talks to Rob about his newly created role as CXO, focusing on providing provocative, Insightful, and leading-edge experiences for the C-suite. EJ describes some of the innovative programs Nutanix has implemented -- and adapted for our current virtual environment -- including a Master Class, a Cloud Council, and the .NEXT Leadership Forum.

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

Katharyn White, senior vice president and CMO of T-Systems International, talks to Rob about how the global pandemic has helped accelerate digital marketing and executive engagement at T-Systems, the importance of using account plans as the guiding light for executive engagement, the benefits of partnering inside and outside your organization, and different ways to invest in marketers today so they'll continue to be successful tomorrow.

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

Lee Odden, CEO and co-founder of TopRank Marketing, talks to Rob about the importance of empathy when marketing during a pandemic, the role of the C-Suite in influencer marketing, and why CEOs should be on social media.

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

Marlowe Fenne, head of Account-Based Marketing at FireEye, talks to Rob about the crossover between ABM and Executive Engagement, how active listening leads to sharing executive perspectives and is an important part of the sales enablement process, and how less can sometimes be more in C-Suite Marketing.

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

Pradeep U.N., director of customer and field experience at Microsoft, talks to Rob about Microsoft's Services Executive Board, a high-touch program that brings together a global group of CEOs and CIOs for collaborative exploration of critical business challenges. Because of the Covid-19 pandemic, Pradeep and Microsoft had to pivot this program and conduct it online. The new approach proved extremely successful and raised a number of intriguing questions for the future of the program.

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

Lee Demby, President of Boardroom Insiders, talks with Rob about the data and insight that B2B marketers need to support effective engagement with senior executives at clients and prospects. They discuss what CEOs and other C-suite leaders are focusing on amid the pandemic, the importance of “considered insight,” executive relationship mapping, and the challenge of orchestrating executive insight and experience across the full range of marketing and sales activities.

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

Jane Hiscock, president & founder of Farland Group, talks to host Rob Leavitt about how to reach C-level executives in a digital world, the importance of Account-Based Marketing (ABM) and the role of peer advisory groups. Farland Group helps B2B leaders connect in meaningful ways and get tangible results out of better business relationships.

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.