Jake Taylor is the CEO of Farnam Street Investments and author of the book ‘The Rebel Allocator’, a book that help readers make better investment and business decisions. You can find Jake on Twitter at https://twitter.com/farnamjake1 and get his book from https://www.amazon.com/Rebel-Allocator-Jacob-Taylor/dp/173268832X Show Notes:

• Iron Law of Economic Survival
• Trade-offs between profit and brand
• Capturing intangible value
• Products as signalling devices
• Journalytic — Getting better at decision making
• Reducing the friction around journalling
• Joseph Campbell's Hero's Journey
• Shortening the brain’s feedback loop
• The Great Reshuffle
• The Thinker and The Prover
• Cheng versus Ch'i
• Plato’s cave analogy for business decision making
• What makes a good decision maker?

Books Mentioned:

• The Rebel Allocator; by Jake Taylor
• The Wealthy Barber; by Dave Chilton
• The Nature of Value; by Nick Gogerty
• The Genius of the Beast; by Howard Bloom
• Happy; by Derren Brown