Hi, welcome back to a brand new season - and we’re starting with the brilliant Jake Xu, co-founder of Shakeup Cosmetics. Shakeup are a UK based skincare and makeup brand for men.

It’s an area I’ve been wanting to cover on the podcast for a while. There’s much to discuss in terms of 21st century masculinity, how the landscape has changed over the last 10 years - and what part (if any?) social media plays in all of it. Jake and his twin brother Shane founded the business 4 years ago and not too long after we were all faced with a global pandemic & lockdown. They weathered that particular storm and have carried on developing a thriving business that is now in the UK high street chemists and is starting to make waves globally.  

Jake has a fascinating story to tell and he does so with real eloquence and clarity. In our chat he mentioned the following products:

Shakeup ‘Face4ward’ Face Wash

https://shakeupcosmetics.com/products/face-4ward-face-wash

Shakeup Face4ward Toner

https://shakeupcosmetics.com/products/face-4ward-toner

Clinique - Anti-blemish clearing moisturiser 

https://www.clinique.co.uk/product/1668/4977/skin-care/anti-blemish-solutions/anti-blemish-solution-all-over-clearing-treatment?size=50ml

Shakeup ‘Let’s Face It’ BB tinted moisturiser 

https://shakeupcosmetics.com/products/lets-face-it

Shakeup - Face 4ward pro-youth serum

https://shakeupcosmetics.com/products/face-4ward-serum

Hermes - Le Jardin de Monsieur Li

https://www.hermes.com/uk/en/product/le-jardin-de-monsieur-li-eau-de-toilette-V32121/

L’Oreal - Extreme hold hair paste

https://www.loreal-paris.co.uk/extreme-fix/extreme-hold-invincible-hair-paste

You can find Shakeup Cosmetics on Instagram here: 

https://www.instagram.com/shakeup.cosmetics/

Shakeup website:

https://shakeupcosmetics.com

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Special thanks to: Anders Sundberg for sound mixing and production, Andy Goff @goff_andy for the artwork and Andy Gilbert (ATRX) @andygilbert_atrx for the theme music.

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