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James Hurman on start-ups/VCs and their dangerous skepticism of brand
In his latest book “Future Demand," James Hurman suggests we start using the language of business to build the case for investment in harvesting both existing and future demand.
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By Fergus O’Carroll
4.7
4141 ratings
In his latest book “Future Demand," James Hurman suggests we start using the language of business to build the case for investment in harvesting both existing and future demand.
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