James Schramko Podcast

Marketing and Click Funnel wiz Josh Marsden shares the tools and processes of his trade.

In the podcast:

01:44 - A bit of background

03:11 - Where the analytical bent comes from

05:18 - A certain kind of client

07:37 - Why not off-the-shelf?

08:35 - The tools they use

09:51 - The recommendation process

11:38 - Are messes normal?

13:32 - The four-stage Facebook strategy

16:15 - Selective advertising

18:39 - Best-working lead magnets

20:00 - The biggest mistakes people make

24:01 - The offer is everything

25:01 - Picking the ideal client

26:18 - The tools that track

28:52 - From engagement to conversion

31:25 - What is Josh excited about?

33:33 - A three-item checklist

36:15 - Parting thoughts

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Transcription:

James: James Schramko here. Welcome back to SuperFastBusiness.com. Today we're talking about traffic. We're talking about funnels. I've brought along a friend of mine, Josh Marsden, to talk about such things. Welcome, Josh.

Josh: Hey, James. Thanks for having me.

James: It's really good to have you along sharing some stuff, because I know how generous you are. And you've been in this, I suppose we'll use the word “funnel business” for quite some time. I think you were one of the very early certified people in some of the popular software applications out there.

Josh: Yep, yep, that's correct. Yeah, Infusionsoft. Also Digital Marketer, which, you know, isn't a service, but I was the second Digital Marketer certified partner back in late 2014. And yeah, I've been doing this now for over five years. I'm still loving it. I'm just very fortunate, very blessed to have found essentially my niche, something that really drives me every single day.

A bit of background

James: So just a little bit of history. We met in Austin, I was at Ryan Levesque’s ASK master class, and you were there, learning the craft. I think it's great to go to events like that to educate yourself to see what the best techniques are. Of course, you probably implement those sort of things for clients with your agency, which you have over at CVOAccel.com. Do you find that that sort of continuous education is a big part of what you do?

Josh: Oh, yeah, absolutely. I mean, in this crazy world of online marketing that we both participate in, especially if you sell services that have to do with implementing the latest and greatest strategies and tactics when it comes to digital marketing, I mean, you have to stay up to date on everything that's going on in the industry.

"You have to stay up to date on everything that's going on in the industry."CLICK TO TWEET

That's actually part of the reason why I love what I do, too. Because when I was younger and I was in corporate America, so to speak,

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What has James Schramko learned in 10 years since leaving his high-salaried, high-pressure job?

In the podcast:

01:31 - Why this episode?

03:39 - The situation at time of quitting

05:19 - Post-job nightmares

06:39 - Surprising success in speaking

08:03 - From workshop to forum

10:22 - Globe-spanning experiences

11:39 - Continued developments

13:59 - Shifting perspective

14:47 - A rewarding pursuit

16:31 - A life of choice

17:59 - Is it really important?

20:31 - The good of helping others

21:43 - It's up to you

23:08 - What can happen in a decade

Pave your way to financial freedom with James’s personal coaching. Click HERE.

Download the PDF transcription

Transcription:

James Schramko here. Welcome back to SuperFastBusiness.com.

In today's episode, 593, it’s just me. I want to share with you a journey, a journey of a decade, and an important lesson that I've learned as a result of that journey.

If I think back to Sunday nights when I still had a job, they sucked. I mean, they were better than a few years before that when I was working seven days a week, but on these Sunday nights, I'd had the day off on the Sunday, and now it was time to polish my shoes, hang out my tie and my suit and grab a freshly-pressed shirt that I was getting from the laundromat so that I was ready to go in the morning.

In the morning, I dropped my kids off to school on the way to work. I remember my daughter actually rolling her eyes, saying, “Dad, this sucks.” And I said, “Yes, it does.” And I knew beyond the job there had to be an escape.

Why this episode?

The reason I'm doing this podcast episode is that it's been 10 years since I quit my job.

I remember that pressure cooker of a dealership. It was a Mercedes-Benz dealership. I had all these managers and staff - there were over 70 people in three different sites that I was responsible for. And I still had to report to the owner of the business and to head office, who were pretty picky with their numbers and their standards.

I needed to get out because I was worried I'd become one of those bitter old car people. You've probably met one of them in your time if you've ever been to a car dealership.

I remember driving into work on the last day and handing in my keys and saying, “Thank you very much, but I'm leaving.” And this is pretty much unheard of, to hand in your notice on a $300,000 a year circa package. I was a little bit scared. It was probably one of the most frightening moments of my entire life. And the now me can hardly fathom or comprehend how the then me had the balls to do it. It was crazy. And it was, even in hindsight, a little bit reckless, but I had managed to swing an equivalent income for myself from my own business. So I had some confidence in the ability for me to swing from one vine to another. But gee, it’s been a 10 years of unbelievable journey and growth and challenge and conquests. It's been an amazing ride, and I just want to share some of the things and see what lessons are revealed.

At that time, I had a couple of properties and a share portfolio. Now I had to hand in the company Mercedes-Benz and my wife's company Mercedes-Benz, and I borrowed a car from my mom and dad at the time to drive home, but it actually broke. So I remember walking into the used car manager's office and I put down my credit card and I bought a trade-in. It was a little Saab Griffin Turbo,

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