Jeansland Podcast

Scott will always be one of my all-time favorite people (ATFP) in our industry.  A marketer extraordinaire and gentle and kind man. If there was a GOAT (GREATEST of ALL TIME) list of brand creators, Scott would be there.

Enjoy the Common Thread movie here.

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This is why I do this. 

Jeansland is a podcast about the ecosystem in which jeans live. There are an estimated 26 million cotton farmers around the world, and about 25% of their production goes into jeans, which could mean 6.2 million farmers depend on denim. I read estimates that at least 1 million people work in retail selling jeans, and another 1.5 to 2 million sew them. And then there are all the label producers, pattern makers, laundries, chemical companies, machinery producers, and those that work in denim mills. I mean, the jeans industry, which is bigger than the global movie and music business combined, employs a lot of human beings. And many of them, like me, love jeans. The French philosopher and existentialist Simone de Beauvoir, when visiting New York, said, "Everyone in the New York subway is a novel." I never met her, but I guess she made the observation because of the incredible diversity of people who ride the subway system. I'm convinced the people in our jeans industry are like those in the subway. They are unique, with rich and complex stories to tell, and I want to hear them. And deep inside me, I think you might feel the same way.

https://jeansland.co/

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When Paul Stenning, the inventor of FibreTrace, showed me what FibreTrace was, many years ago at the Sanderson Hotel in London, I think I levitated about 11 inches off the ground. Never had a better moment in my life. Amazing product.

fibretrace.io