The gift and curse of modern artist multiplicity is so immense that it’s nearly unfathomable. For listeners, it opens a Pandora’s box of choices to the point that we almost have to rely on streaming algorithms and pre-made playlists to find new sounds. And while artists themselves can still easily find musical role models to emulate, where do you even start in terms of identifying your contemporaries and narrowing down your competition? Well, especially for a solo act here in the already-flooded Live Music Capital, it not only depends on talent, but indeed, a calculated release schedule to keep all those easily-disinterested listeners engaged.

Just check out Austin singer-guitarist Jefferson Clay‘s single discography, which now totals at a dozen, including the Fall 2021 breakout/playlist darling “Sun-Glo”. Clay wisely kicked off his streaming presence within the first two weeks of the global shutdown, back when everyone was begging for any kind of variety to help stave off cabin fever. But Clay kept the momentum going with three more singles for 2020, and a pair both for 2021 and 2022, all of which maintain a well-branded minimalist aesthetic in terms of visual art. And as opposed to a fad-chaser desperate for metrics, fortunately Clay has the wisdom to recognize the artistic wholeness of a debut full-length, Elsewhere. Somehow. Somewhere., which drops…sometime soon.

Continuing the journey from his salad days of underage 6th street shows to co-headlining 40 Acres Fest at his alma mater, appearing on American Idol and opening for REO Speedwagon, Elsewhere…is an indie-pop alt-rock R&B tumbler of Clay’s ever-maturing talents wrapped up in one easily-accessible package. Ahead of the “Too Damn Hot” showcase 8PM this Friday at Burleson Yard Beer Garden in San Antonio Jefferson recently unfurled a twofer that evokes Max Frost, which isn’t a huge surprise since they were produced by Max/BLK ODYSSY collaborator Victor Gaspar. So funnel the earworm that is “Freaking Out Is Fine” straight into your cranium and try not to incorporate it into your daily wakeup routine.