
Sign up to save your podcasts
Or


What if the real thing holding your restaurant back is your refusal to trust your own taste?
Jeremy Lett spent 26 years at Bloomin' Brands building food for Outback, Carrabba's, Fleming's, and Bonefish before taking over innovation at Cracker Barrel, a 650-unit institution he joined right as the brand was weathering its biggest public firestorm in decades.
In this conversation, we get into why a great menu grows through subtraction, how to separate a product failing from you failing, and why your taste, earned over thousands of reps, is the one competency no spreadsheet can replace.
If you're sitting on a concept people respect but won't repeat, this one will show you where to cut and what to trust.
To learn more about his work leading culinary innovation and product development at Cracker Barrel, visit crackerbarrel.com.
_________________________________________________________
Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com
By Josh Kopel4.9
143143 ratings
What if the real thing holding your restaurant back is your refusal to trust your own taste?
Jeremy Lett spent 26 years at Bloomin' Brands building food for Outback, Carrabba's, Fleming's, and Bonefish before taking over innovation at Cracker Barrel, a 650-unit institution he joined right as the brand was weathering its biggest public firestorm in decades.
In this conversation, we get into why a great menu grows through subtraction, how to separate a product failing from you failing, and why your taste, earned over thousands of reps, is the one competency no spreadsheet can replace.
If you're sitting on a concept people respect but won't repeat, this one will show you where to cut and what to trust.
To learn more about his work leading culinary innovation and product development at Cracker Barrel, visit crackerbarrel.com.
_________________________________________________________
Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

228,383 Listeners

16,844 Listeners

1,662 Listeners

13,987 Listeners

582 Listeners

4,835 Listeners

370,110 Listeners

8,358 Listeners

3,032 Listeners

10,182 Listeners

29,207 Listeners

11,682 Listeners

910 Listeners

656 Listeners

928 Listeners