During her upbringing in Mumbai, India, Jeroo Billimoria's parents taught her to take an active interest in the welfare of everyone in her community. She was encouraged at the end of every day to ask herself, "How many people have I made smile and how many people have I helped?" This attitude, combined with a humble leadership style and creative, entrepreneurial spirit has led Jeroo to create a series of successful ventures, primarily targeting the welfare of children.