SEO for Established Entrepreneurs: The Basic B

Jess Brooks’ Case Study Training Experience as a Copywriter


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UX & Conversion Copywriter Jess Brooks is the reason we’re all here. Early one November morning in 2022 I got a message from Jess.

“I’m about to hop on this interview for a copywriting project & I want to know—what questions should I ask? By the way… ever thought of creating a training to show other business owners how to do what you do & write case studies?”

The rest is history. (And is called The Case Study Training Program.) If you’re curious about offering DFY case studies as a copywriter—press play now to hear about it from Jess!

With this episode you’ll be able to:

  • Learn which case study resource is Jess' favorite.
  • Discover how to use case studies on sales pages (2 examples).
  • Learn how Jess wrote a case study in less than 1 week!
  • Uncover why case studies are the ultimate show note tell.


Related Episodes:
Mindi's episode
Ashleigh's episode
Dallas' episode
Everything You Need to Know About the Training

Connect w/ Jess:
Instagram

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on

I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10”

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

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SEO for Established Entrepreneurs: The Basic BBy Brittany Herzberg | SEO Strategist, Consultant, & Coach

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