Let's talk about the business of wellness…

 

Jess Hatzis is the Co-Founder of cult Australian beauty brand, Frank Body. A business that rode a tidal wave of social media success with its cheeky brand personality. 

 

Born out of a frustration with how corporate brands were speaking to consumers, Jess and a group of four friends launched Frank Body as a dot com in July 2013. Now seven years on, Frank Body expects to sell its 10 millionth product, with one product being bought on average every minute. Best known for its original coffee scrub, Frank is now sold in more than 150 countries, globally. 

 

In this episode, Jess talks about the importance of Frank Body’s tone of voice, moving past the label of being an ‘Instagram brand’, and why taking on investment gave the business new levels of accountability. 

 

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

 

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