Jim's guest today on The CMO Podcast is Jessica Correa, the Chief Marketing Officer of Unleashed Brands, the most interesting company you have probably not heard of. It is a portfolio company of brands that focus on youth development, including Urban Air Adventure Parks, Little Gym, Snapology, and Premier Martial Arts. The business model of Unleashed Brands is similar to a franchise model–they partner with founders and help them scale with support in human resources, technology, finance, marketing, legal and insurance. Systemwide revenue is in the $800 million range.

Jessica is an experienced marketer. After a BA from University of Tennessee in business and French, and an MBA from Emerson, Jessica spent nearly 13 years at Royal Caribbean. Jessica then took on CMO-like roles at Carpet One Floor & Home, Planet Fitness, and Urban Air Adventure Parks, before getting promoted to CMO of all Unleashed Brands. Tune in for a conversation with a CMO who thinks a lot about how kids learn, play and grow.

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