JJ Martin, the creative force and founder behind iconic Italian lifestyle brand La DoubleJ, has built a brand that exuberates her playful, bold energy and maximalist design eye. After spending 17 years as a journalist at notable international publications like Harper's Bazaar and WSJ, Martin decided to start her own brand, selling her curated vintage clothing collection. Today, Martin has evolved La DoubleJ beyond a fashion brand and into a lifestyle brand featuring mood-boosting home goods, accessories, and beauty products. On this episode of Second Life, find out how Martin tapped into her extensive global network and her creative strengths to manifest a brand that not only empowers people to be bold but that also embodies her soul.