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JNCOs: Size Matters
This week we're reviewing ultra wide legs jeans that were all the rage in the 90's: JNCOs. Beloved by skaters, surfers and ravers, JNCOs were very wide, very cool and very much counter culture. And at the company's peak in 1998, they boasted a whopping $186.9 million in sales! But by 2001 their parent company was forced to close their massive LA factory due to declining sales. So we're diving into JNCO's history and then as usual we each pitch how we'd fix the brand for today.
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Let's stay in touch!
Email us [email protected]
Follow us on instagram | http://instagram.com/fixitpod
Franchesca Ramsey | http://instagram.com/chescaleigh
De'lon Grant | http://instagram.com/thedelondotcom
Please consider rating us on your favorite podcast app! New episodes every Wednesday!
*June 2025 UPDATE* After 2 wonderful years as an audio podcast we're now exclusively on YouTube!
Visit us at youtube.com/@fixitpod with new episodes every Wednesday!
Hosted on Acast. See acast.com/privacy for more information.
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By Franchesca Ramsey and De’Lon Grant
4.8
655655 ratings
This week we're reviewing ultra wide legs jeans that were all the rage in the 90's: JNCOs. Beloved by skaters, surfers and ravers, JNCOs were very wide, very cool and very much counter culture. And at the company's peak in 1998, they boasted a whopping $186.9 million in sales! But by 2001 their parent company was forced to close their massive LA factory due to declining sales. So we're diving into JNCO's history and then as usual we each pitch how we'd fix the brand for today.
---
Let's stay in touch!
Email us [email protected]
Follow us on instagram | http://instagram.com/fixitpod
Franchesca Ramsey | http://instagram.com/chescaleigh
De'lon Grant | http://instagram.com/thedelondotcom
Please consider rating us on your favorite podcast app! New episodes every Wednesday!
*June 2025 UPDATE* After 2 wonderful years as an audio podcast we're now exclusively on YouTube!
Visit us at youtube.com/@fixitpod with new episodes every Wednesday!
Hosted on Acast. See acast.com/privacy for more information.
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