February 17, 2026

Joe Pine - The Transformation Economy

43 minutes

Best-selling author, speaker, and management adviser Joe Pine joined me on Ditching Hourly to discuss his new book, The Transformation Economy, why it applies especially well to consultants, coaches, and advisors, and gives some tips on how to price transformations.

Chapters

(00:00) - Welcome and Introduction

(00:26) - Discussing the Experience Economy

(00:43) - Introducing the Transformation Economy

(01:26) - Understanding Transformations and Aspirations

(04:15) - Frameworks for Identity Change

(07:09) - Real-Life Examples of Transformations

(13:27) - Pricing Transformations and Value

(18:01) - Guaranteeing Transformations

(22:52) - Navigating Client Relationships

(23:08) - The Power of Commitment

(23:58) - Value-Based Pricing

(25:01) - The Turnaround King

(26:15) - Maintaining Progress and Overcoming Setbacks

(28:13) - Commitment to the Process

(29:41) - Measuring Success and Transformation

(36:51) - Creating a Sustainable Business Model

(37:20) - Book Launch and Writing Process

(42:05) - Conclusion and Resources

Joe's Bio

B. Joseph Pine II is an internationally acclaimed author, speaker, and management adviser to Fortune 500 companies and entrepreneurial startups alike, and he is the cofounder of Strategic Horizons LLP. He is the coauthor of the bestselling book The Experience Economy with James H. Gilmore, as well as Infinite Possibility with Kim C. Korn. His other books include Authenticity and Mass Customization. Pine consults with numerous companies around the world. He is a lecturer in the Strategic Technology Leadership program at Northeastern University's D'Amore-McKim School of Business and a senior fellow with the European Centre for the Experience Economy, which he cofounded.

Related Links

Joe's website » strategichorizons.com
Joe's previous appearance on Ditching Hourly » podcast.ditchinghourly.com/episodes/joe-pine-on-pricing-experiences
Joe's previous appearance on TBOA » thebusinessofauthority.com/episodes/the-experience-economy-with-guest-joe-pine

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By Jonathan Stark

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