Joe Wicks, professionally known as The Body Coach, is a fitness and nutrition coach. Since the lockdown, he has been running daily free virtual PE lessons for children and adults stuck at home. In March he became a Guinness World Record holder after his second PE with Joe class was watched by 955,158 people around the world, a record number of viewers for a live streamed YouTube workout. Getting children to be more active has been a long-held ambition and in 2019 he went on a tour of fifteen schools around the UK delivering High Intensity Interval Training workouts as part of his mission to get school children working out for 15 minutes a day.

Born in 1985, Joe’s mother was nineteen when she gave birth to him while his father was in and out of his life with a heroin addiction. He was a hyperactive child whose salvation at school was channelling his excess energy into PE lessons.

With a Sports Science degree under his belt, he briefly became a teaching assistant himself, but found it wasn’t for him and set himself up as a personal trainer instead, preaching the importance of combining training with the right nutrition. With the advent of the video function on Instagram, he started posting free 15-second recipes using the name The Body Coach, building up a following of first hundreds, then thousands and eventually millions.

His phenomenally successful business began when he created a commercial 90-day plan with workouts and meals. He published Lean in 15 in 2015 which became the bestselling non-fiction book of the year, and he has since written eight further cook books.

He married his wife, Rosie, in 2019 and the couple have two children, Indie and Marley.

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