John Burke, President of Trek Bicycle Corporation

On this episode of Walker Webcast, we were joined by John Burke, President of one of the premier bike brands in the world, Trek Bicycle. John scaled the company, co-founded by his father in 1976 in a barn in Wisconsin, into a global brand. What’s his secret to success?

Willy and John discussed the importance of having a customer-focused company, lessons learned during his career, how e-bikes are revolutionizing the transportation and travel industries, and maintaining a positive, healthy company culture.

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