The Business of Luxury Weddings

John Dolan: The Perfect Imperfect—How 15 Frames Can Tell the Story of a Lifetime


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In this episode, we sit down with John Dolan, the legendary wedding photographer who has spent decades redefining what it means to capture life’s most intimate moments. Known for his philosophy of “The Perfect Imperfect,” John shares how he approaches weddings with empathy, artistry, and a deep respect for authenticity. From his early days in the darkroom to photographing iconic events, including high-profile weddings at the White House, John reveals the mindset and method behind his minimalist goal of delivering just 15 exceptional images to each client. He dives into the emotional layers of weddings, his relationships with planners, and why he believes great photography should feel honest and timeless. Whether you’re a wedding professional, photographer, or creative entrepreneur, John’s unique perspective on storytelling and his philosophy of “less is more” will leave you inspired to find depth and meaning in your own work.

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The Business of Luxury WeddingsBy James × Schulze

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