The castaway in Desert Island Discs this week is responsible for many of the images which grace our television screens and billboards. He is advertising man John Hegarty, and he'll be talking to Sue Lawley about some of the slogans and scenarios he has created - from Vorsprung durch Technik to the Levi's advertisement which features the hero removing his trousers in a laundrette.

[Taken from the original programme material for this archive edition of Desert Island Discs]

Favourite track: Stand By Me by John Lennon