Joy Cho is the founder of Oh Joy!, a design studio, lifestyle brand, and creative hub where she brings her signature aesthetic to the masses. Oh Joy! has licensed product lines in home décor, kids apparel, pet products, and so much more at retailers including Target, Anthropologie, Calpak, and Petco. As if that weren’t enough, Joy has also authored three books for adults, and most recently, a three-part book series for children. On this episode of Second Life, hear how Joy leveraged her education in graphic design and killer marketing skills to accomplish it all.