The Business of Luxury Weddings

Julian Leaver: Why Good Taste Isn’t Enough—It’s How You Make People Feel


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In this episode, James and Otto sit down with Julian Leaver, the celebrated event planner of Julian Leaver Events, former hotelier, and master of gracious hosting, for a conversation that redefines what luxury really means. Julian shares why beautiful design is only the beginning—and how emotional intelligence, anticipation, and warmth create the kind of experiences that guests never forget. With roots in Southern hospitality and a sharp understanding of client psychology, Julian unpacks how he makes people feel cared for at every turn—without ego, noise, or theatrics. He talks about navigating the luxury market as a man in a traditionally female-led industry, the leadership lessons learned from hospitality giants, and how confidence and kindness can (and should) coexist at the highest level. If you’ve ever wondered how to build a brand that feels as good as it looks—or how to lead without overpowering—this episode is your guide to thoughtful luxury and modern creative leadership.

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The Business of Luxury WeddingsBy James × Schulze

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