Simeon Siegel, the sharp-eyed retail analyst at BMO Capital Markets, joins Lauren to discuss one of the last remnants of our disintegrating monoculture: Nike. With Nike in the throes of a still-active business crisis, Simeon breaks down everything from the Jordan-esque potential of NikeSkims to the importance of selling $50 sneakers at DSW. Simeon also forecasts whether Nike can maintain its magic for another 20 years—and if so, how will Nike maintain its mystique in a fragmented cultural landscape?

Air Force 1s

Nike Jordans

Nike Dunks

Nike Epic React

Nike Zoom Fly 6

Nike Pegasus Premium

Nike Vomero 18

Adidas Ultra Boost

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