Ep. 171: Alex (@aebridgeman) is joined by Justin Nassiri (@JustinNassiri).

My guest today is Justin Nassiri, founder and CEO of Executive Presence, a managed social media service for ambitious CEOs, with a focus on LinkedIn today. We talk about why CEOs should care and focus on building a social media following, and how CEOs can optimize their social presence, including a walkthrough of the most important things to optimize on your LinkedIn profile. We also compare the top platforms for CEOs, LinkedIn and Twitter, and the pros/cons of each and where to start.

Justin also draws on his experience being a founder of two prior companies, Captivate and StoryBox, to be a more effective and balanced CEO in his current business. He has a lot of lessons learned and advice for CEOs looking to expand their reach and improve individual performance. This episode was super interesting and rich with actionable ideas and I think you’ll come away with a lot to apply to your own company.

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Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/

Links:

Justin on LinkedIn

Executive Presence

Beyond the Uniform Podcast

Thumbtack

SmartShoot

Timestamps

(00:04:05) Justin’s career prior to Executive Presence

(00:09:47) Capturing authenticity in a client

(00:15:04) Thoughts on different Social Media platforms for CEOs

(00:19:06) How to use LinkedIn in a more optimized fashion

(00:23:15) Growth pattern differences between Twitter & LinkedIn

(00:24:58) How to optimize your profile

(00:36:51) How CEOs can benefit from an increased presence on LinkedIn?

(00:41:32) Being Transparent on Social Media

(00:47:42) Lessons learned from founding 3 companies

(00:57:47) Finding work-life balance and creating high-quality work

(01:03:54) What’s a strongly held belief you’ve changed your mind on?

(01:05:10) What’s the best business you’ve ever seen?