Ep. 171: Alex (@aebridgeman) is joined by Justin Nassiri (@JustinNassiri).

My guest today is Justin Nassiri, founder and CEO of Executive Presence, a managed social media service for ambitious CEOs, with a focus on LinkedIn today. We talk about why CEOs should care and focus on building a social media following, and how CEOs can optimize their social presence, including a walkthrough of the most important things to optimize on your LinkedIn profile. We also compare the top platforms for CEOs, LinkedIn and Twitter, and the pros/cons of each and where to start.

Justin also draws on his experience being a founder of two prior companies, Captivate and StoryBox, to be a more effective and balanced CEO in his current business. He has a lot of lessons learned and advice for CEOs looking to expand their reach and improve individual performance. This episode was super interesting and rich with actionable ideas and I think you'll come away with a lot to apply to your own company.

Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.

Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/

Links:

Justin on LinkedIn

Executive Presence

Beyond the Uniform Podcast

Thumbtack

SmartShoot

Timestamps

(00:04:05) Justin's career prior to Executive Presence

(00:09:47) Capturing authenticity in a client

(00:15:04) Thoughts on different Social Media platforms for CEOs

(00:19:06) How to use LinkedIn in a more optimized fashion

(00:23:15) Growth pattern differences between Twitter & LinkedIn

(00:24:58) How to optimize your profile

(00:36:51) How CEOs can benefit from an increased presence on LinkedIn?

(00:41:32) Being Transparent on Social Media

(00:47:42) Lessons learned from founding 3 companies

(00:57:47) Finding work-life balance and creating high-quality work

(01:03:54) What's a strongly held belief you've changed your mind on?

(01:05:10) What's the best business you've ever seen?