Who is Kara Swisher? Kara Swisher has been called Silicon Valley’s most feared and well-liked journalist by New York Magazine. Over the past decades she has interviewed many leading players in the tech and media industries, like Steve Jobs, Bill Gates, Elon Musk. Why is she able to secure all the coveted interviews? Here are her answers. “ I do the work. I just work harder than other people. I really do. I interview more people. I call more people. I text more people. And so, I find out, and they can not talk to me-fine. I know anyway. I’d like to talk to you, I’d like to hear your side of the story. And the most important thing is, I think smart people-and these smart people like smart questions. They don’t like the fawning questions. They don’t like being licked up and down all day. They want someone who knew them before they were billionaires. Because when you are a billionaire, every day you’re so smart. Everyone wants something from you.”

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