Kate Buckley joined me on the Accelerate Show to discuss premium domains, a topic not discussed nearly enough around startup and brand conversations. She is the CEO of Buckley Media where she specializes in Premium Domain Sales & Acquisitions, Domain Strategy Consulting, Naming and Branding.

We had a super engaging and exploratory conversation about why premium domains are so valuable, how a founder might want to think about their name from the earliest stages, and the many different ways to engage premium domain owners (there are several).  Her expertise is unquestionable, and she had some great stories to share.  It definitely got me to think more strategically about name, brand and domains.

We also had some fun discussion about our backgrounds as we grew up in Indiana (me) and Kentucky (her).

For additional background, Kate has personally brokered millions of dollars in both private and publicly-recorded top domains sales. She brokered three of the world's Top 25 domain sales in 2018, as well as three of the world's top domain sales in 2017. Most recently, she brokered the 7-figure sale of Chocolate.com.