Sponsorships can be a great way of activating your brand, but is it the right approach for all brands? What are the pitfalls to watch out for? What budgets are required and what are the best practices? Katie Shaw has more than 14 year’s experience working with partnerships and brands such as PepsiCo, Ford, Vodafone or gaming brands such as Pokerstars, Sky Betting & Gaming and Parimatch. Tune in to this masterclass in effective sponsorships.

Timestamps:

00:00:00 - Introduction

00:03:10 - Who is Katie Shaw and what she does

00:04:36 - The description of sponsorship from Katie’s perspective

00:10:21 - Influencers and how they help the business00:14:52 - Why B2C operators have to engage in sponsorships

00:18:21 - Different types of sponsorships and strategies

00:31:35 - Definition of activation of a brand and having clear objectives

00:35:20 - Measurement piece and how to do it

00:40:58 - How Entourage can help their clients

00:48:55 - How to maximize investments

ABOUT KATIE SHAW:

Currently heading up Entourage S&E’s recently launched Partnership Management division, Katie Shaw brings with her 14 years’ experience in partnership marketing and sponsorship management, working with a number of global brands to maximise their sponsorships, such as PepsiCo + UEFA Champions League, SKODA + Cycling, Parimatch + Juventus and Olympic Entertainment Group + Luka Modric.

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This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by:

Pragmatic Solutions – Leading iGaming platform technology.