Katrina Wong is VP of Product Marketing & Demand Generation at Twilio Segment. Katrina spent over 15 years growing and scaling early-stage SaaS companies, and she had a few golden nuggets to share with us.

We sat down with her to talk about growth strategies, including the following:

— What is a growth strategy, and why create one?

— How should different-stage companies address their growth strategy?

— Who in a company should be involved in creating the growth strategy?

— How to get buy-in from everyone in your organization?

— What are mistakes companies make when creating their growth strategies?

— How it works over at Twilio

Happy listening!

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Visit Segment >> https://segment.com/

Follow Katrina on Twitter >> https://twitter.com/katchmesocial

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Book recommendation:

— Memos from the Chairman >> https://www.goodreads.com/book/show/1069335.Memos_from_the_Chairman

— Atomic Habits >> https://www.goodreads.com/book/show/40121378-atomic-habits

— Artificial Intelligence Basics >> https://www.goodreads.com/book/show/52362494-artificial-intelligence-basics