Keep Things Simple So You Can Multiply Their Impact

Most entrepreneurs believe they have to be in constant competition. But there’s a much more enjoyable way to live your entrepreneurial life to achieve bigger and better results: you can enter a zone of collaboration with like-minded people that’s entirely free of competition. Dan Sullivan and Steve Krein explain how to start. Hint: it’s all about simplifying before multiplying. Highlights: Finding collaborators who think the same way as you do is one of the most important activities an entrepreneur can undertake. Don’t fall in love with an idea until customers fall in love with it. You can’t have simplicity in your entrepreneurial life and complexity in other areas because the complications will catch up with you. You need both simplification and multiplication to constantly grow. Most people are too close to cash flow urgency to be able to even think about collaborating. Once you’re in a competition-free zone, you can continually expand it for the rest of your career. Uber and Airbnb started off as Free Zone Frontiers, but got really complicated because they got a lot of headwind from who they were disrupting. Apple has been the best company at maintaining the quality of “Free Zone Frontiering.” There are people who don’t see Amazon as a competitor, but as a capability. If you don’t know up front what success in a project looks like, it’s dead on arrival. Things that are currently underestimated or not even known are going to become entrepreneur capabilities in the next decade or two. Technology companies are really hard-pressed to keep up with what people actually want to do. If you create a disruption, you aren’t responsible for it causing a loss for someone else. Resources: Simplifier-Multiplier Collaboration by Dan Sullivan Free Zone Frontier by Dan Sullivan The Impact Filter™ tool Total Cash Confidence by Dan Sullivan