Keala Kanae (@kealakanae) started his career at a coffee shop with a 500 credit score and living in his mother's spare bedroom. After quitting his job, he became a successful entrepreneur and started Inspirean, a company that focuses on skillset and mindset as a dual approach to business growth. Despite facing challenges like a partnership breakup and the pandemic, Keala believes that successful entrepreneurs need to be prepared for any situation and not surrender to the struggle. He suggests constantly enhancing and innovating businesses, investing in people, and interpreting data for meaningful decisions. Lastly, he advises combining professional experience from various industries and businesses for successful development.

What Travis and Keala discussed:

• Affiliate marketing can be a great entry point for those who want to earn an income as an entrepreneur or creative without dealing with the hassles of building a business. 

• Keala shares his experience of failing at various businesses for over a decade before finally finding success in digital marketing and affiliate marketing.

• Why Keala thinks that when hiring, the main focus should be on proof of past performance and not future potencia, nor degrees or certifications, and also why culture fit is also important, as skills can be taught but character cannot be.

• The importance of understanding how and why linking personal values to unenjoyable tasks can lead to success in entrepreneurship, and to emphasize developing the right mindset and cultivating self-awareness.

• Success requires a combination of skillset and mindset; without both, opportunities can be self-sabotaged and potential left unfulfilled.

• How Keala has transitioned from focusing solely on paid marketing to incorporating organic marketing strategies to combat increasing advertising costs, ultimately leading to a reduced net cost per acquisition, increased customer value, and faster purchase velocity.

Don't miss our latest podcast episode featuring Keala Kanae, the founder of AWOL Academy, as he shares his inspiring journey from humble beginnings to becoming a successful entrepreneur. Discover the importance of combining skill set and mindset for business growth, the value of affiliate marketing, and why focusing on past performance is crucial when hiring. Plus, learn about Keala's transition from paid to organic marketing strategies and how it has transformed his business. Tune in now to uncover valuable insights and expert advice for thriving in the world of digital marketing! 

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