Keep What You Earn

In this episode, we're discussing creative strategies for offering discounts without hurting your bottom line. I'll share insights on how to effectively scale your business, save money in taxes, and create a wealth-growing enterprise. While offering discounts is a common approach to driving sales and accommodating price-sensitive customers, there are smarter ways to do it that ensure you still capture full value.

Learn how to make discounts contingent on referrals or specific actions taken by the buyer, and understand the significance of knowing your margins. Discover the importance of valuing yourself and your offer by extracting non-financial value in exchange for discounts, ensuring that you don't devalue your services. This episode is packed with actionable advice on pricing strategies, customer acquisition costs, and building a supportive network. Get ready to transform how you approach discounts and grow your business profitably. Tune in and start the show!

What you'll hear in this episode:

[0:50] The Pitfalls of Offering Discounts

[1:50] Creative Ways to Offer Discounts

[2:20] Understanding Your Margins

[3:00] Leveraging Customer Referrals

[5:20] Incentivizing Repeat Business

[7:15] Valuing Your Offer

[7:45] Networking and Referrals

If you like this episode, check out:

Differentiating Between Margin and Markup

Lowering Your Price to Sell More?

Acquire Cheaper and Better Customers (Financial Priority Formula Part 3)

Want to learn more so you can earn more?

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, I'm thrilled to welcome back Cass Thompson, a former career coach and expert in all things networking. Cass believes that while our opportunities to connect are endless thanks to social media and digital tools, those connections require genuine effort to transform into meaningful relationships. That's why she founded The One Hello Society, a community designed to foster accountability in follow-ups, which are crucial for business success. In this episode, we dive deep into building authentic relationships, effective networking strategies for 2025 and beyond, and the importance of prioritizing personal interactions over productivity. Whether you're giving, taking, or simply staying in touch, you'll learn how to harness these connections for maximum impact. Plus, hear about Cass's unique approach to networking without the 'ick' factor and her insights into why everything stems from caring for people rather than just giving value. Tune in for an engaging and insightful conversation that will transform your perspective on networking and relationship building. What You'll hear in this episode: [0:50] Guest Introduction: Cass Thompson [1:35] Networking in the Digital Age [2:25] Building Authentic Relationships [4:25] The Importance of Staying in Touch [5:50] Personalizing Networking Efforts [8:15] Creating Opportunities Through Casual Interactions [18:50] Effective LinkedIn Strategies [24:35] Balancing Automation and Personalization [31:15] The ROI of Personalization [32:15] Effective Follow-Up Strategies [34:25] Time-Bound Networking Tactics [38:00] Building Authentic Relationships [41:15] The Power of Listening and Helping [44:10] Consistency and Accountability [50:35] Leveraging Existing Networks [57:55] Introducing One Hello Society If you like this episode, check out: How to Use LinkedIn Strategically in Your Business with Cassandra Thompson Proven Methods for Organic Content with Peter Vander Wall How Getting in the Right Rooms Gets You the Biggest Advantage with Veena Jetti Connect with Cassandra: Learn More About One Hello Society https://www.cassthompson.com/onehellosociety Connect with Cassandra on LinkedIn www.linkedin.com/in/cassthompson Connect with Cassandra on IG www.instagram.com/cassthompsonconsulting Want to learn more so you can earn more? Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode, I'm diving into the nuances of investor relations, especially for those who've never raised capital before. We'll explore the essentials of forming a corporation, crafting investor agreements, and, crucially, how to communicate effectively with your investors. I'll share actionable tips on maintaining strong investor relationships, the importance of setting realistic expectations, and the downsides of over-sharing financial details. Learn how to keep your investors informed, secure, and confident in their investment without overwhelming yourself or your CFO. Tune in for a comprehensive guide to making the financial side of your business more enjoyable and sustainable. What You'll hear in this episode: [0:50] Understanding Investor Relations [1:35] Crafting Investor Agreements [2:30] Effective Communication Strategies [3:45] Managing Financial Expectations [6:35] Optimizing Investor Updates [8:55] Balancing Optimism and Realism If you like this episode, check out: Investing in Businesses - What You Need to Know Best Ways to Negotiate Business Deals Do You Need a CFO in Your Business? Want to learn more so you can earn more? Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode, I'm breaking down the considerations you need to evaluate before hiring a CFO for your business. From understanding the differences between a CPA, bookkeeper, and CFO services, to knowing the signs that indicate you're ready for a CFO, this episode covers it all.

I'll share insights on how a CFO can help you make data-driven decisions, challenge you to think differently, and ultimately drive your business to greater financial success. Whether you're unsettled with your current financial guidance or craving strategic input, tune in to see if it's the right time for you to bring a CFO on board.

What You'll hear in this episode:

[0:50] Understanding the Role of a CFO

[2:05] Signs You're Ready for a CFO

[3:20] The Value of a CFO's Perspective

[7:40] Making Conscious Financial Decisions

[9:05] The Benefits of Hiring a CFO

[10:40] Exploring CFO Services

If you like this episode, check out:

How You Know You Need a CFO

Do You Need a CFO in Your Business?

How to Know if a CFO Power Session is for You

Want to learn more so you can earn more?

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode, I had the pleasure of welcoming back Katherine Studley, the founder of The Only Consultant and Prisma Tax Group. Katherine specializes in providing judgment-free tax preparation and bookkeeping services for OnlyFans models, strippers, and exotic dancers. She shares her journey, the unique challenges her clients face, and how her firm offers a safe space for individuals in the spicy industry to handle their financial needs without fear of discrimination or harassment. We dive into the nuances of tax preparation for these professions, the importance of empathy and customer service, and the proactive steps her firm takes to ensure clients feel supported and understood. Whether you're in the spicy industry or simply interested in learning about a unique niche in tax services, Katherine's insights offer valuable lessons on trust, empathy, and specialized financial care What You'll hear in this episode: [0:50] Meet Katherine Studley: Tax Accountant for the Spicy Industry [2:45] Challenges Faced by Clients in the Spicy Industry [5:20] The Importance of Empathy in Tax Services [10:00] Customer Service in Accounting [17:10] Managing Client Expectations and Workload [20:30] Handling Tax Extensions and Payments [23:15] Understanding the IRS: A Macro Perspective [24:40] Dealing with IRS Notices: Don't Panic! [28:50] Unique Tax Challenges for Exotic Dancers and Sex Workers [30:35] Building Trust and Navigating Banking Issues [32:15] The Importance of Personal Touch in Client Communication [36:05] Balancing Automation and Personalization If you like this episode, check out: Mastering Your Messaging with Meghan Clor Discover Your Value by Serving More with John Ray Dildos are Deductions Too with Katherine Studley Learn more about Katherine's services: https://www.theonlyconsultant.com/ https://www.prismatax.com/ Connect with Katherine on TikTok Kat the_only_consultant Connect with Katherine on LinkedIn https://www.linkedin.com/in/katherine-studley Connect with Katherine on IG kstudley_ Want to learn more so you can earn more? Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode, we explore the significant moments of clarity and paradigm shifts in business, focusing on how to align your client base and operations for optimal growth. I'll share personal experiences and reflections on realizing the need for change, receiving invaluable client feedback, and the importance of intentional client selection. We'll discuss the process of honing in on what makes your business different, the power of positive affirmation, and the critical role of alignment between your values and your clients'. Whether you're just starting out or looking to scale, you'll gain insights into building a sustainable and profitable business by prioritizing clarity and intentionality in your client relationships. Join me as we uncover strategies to help your business thrive and create a lasting impact. What You'll hear in this episode: [0:50] Embracing Seismic Shifts in Business [1:35] Client Feedback and Its Impact [3:15] Prioritizing Client Alignment [4:05] Intentional Client Selection [5:05] Gaining Clarity Through Contrast [6:25] Navigating Client Relationships [10:55] Shifting Mindsets and Growing with Confidence If you like this episode, check out: What Drives You Beyond the Numbers? Boosting Business with Better Client Care Creating Clients for Life with Racheal Cook Want to learn more so you can earn more? Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Drawing from a recent client experience, I'll highlight key factors to consider, such as state-specific tax nuances and the importance of specialized knowledge in areas like real estate. I'll also share my honest approach to when outsourcing or hiring a different accountant is the best move for optimizing your tax strategy.

If you're ready to gain insights that could significantly impact your financial planning and tax efficiency, this episode is for you. Remember, the information provided is for educational purposes and not individual tax advice. Tune in to learn more about making informed choices that serve your best interests.

What You'll hear in this episode:

[2:35] Factors to Consider for Personal Tax Returns

[3:10] State-Specific Tax Considerations

[4:30] Importance of Specialized Knowledge in Tax Strategy

[5:20] Honesty About Expertise and Client Recommendations

[6:20] Choosing the Right Accountant for Your Needs

If you like this episode, check out:

What Actually Happens If I Commingle Business and Personal Finances?

Why Should You Separate Your Business Money from Personal Finances?

3 Reasons to Separate Your Business Money from Personal

Want to learn more so you can earn more?

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode, I dive into a real-life cautionary tale about an eight-figure business that unexpectedly faced payroll issues despite being highly profitable. I share insights on the critical difference between profit and cash flow, and highlight how blind spots in cash flow management can create significant challenges for even the most successful businesses. Through this client's experience, we explore the importance of weekly cash flow forecasting, the necessity of strict collections processes, and how to ensure you maintain your financial commitments.

Learn how to optimize your cash flow and prevent severe financial pitfalls in your own business by adopting effective strategies for managing invoicing, collections, and payroll schedules. Tune in to uncover practical tips and transformative insights that will help you create a business that not only scales but sustains its financial health.

What You'll hear in this episode:

[00:50] Profit vs Cashflow: A Real Client Story

[02:20] The Importance of Cashflow Forecasting

[05:15] Improving Collections and Cashflow Management

[07:25] The Importance of Having Protocols in Place to Manage Cash Flow Even When Clients Do Not Pay on Time

If you like this episode, check out:

Are You Sabotaging Your Own Cash Flow?

Start with This Financial Metric (Financial Priority Formula Part 1)

Cash Management Strategies

Want to learn more so you can earn more?

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode, I dive deep into the intricacies of tax season and how it's affecting business owners. We'll explore common questions around tax deductions, tax savings, and the strategies that are often suggested by various sources on the internet. While there are many legitimate strategies out there, I highlight the potential pitfalls and time costs related to overcomplicating your tax approach.

Through real-life anecdotes and practical advice, I urge you to reallocate your time towards activities that drive business growth, rather than spending countless hours on tax strategies that yield minimal returns. This episode encourages business owners to focus on building a profitable, high-value enterprise and to use simpler, effective tax practices that don't distract from the primary mission of growing their business. Tune in to understand how to balance tax savings with business productivity and set yourself up for long-term success.

What You'll hear in this episode:

[0:50] Common Tax Questions During Tax Season

[1:15] Overthinking Tax Deductions

[2:00] Evaluating Tax Strategies

[3:25] The Cost of Maintaining Tax Strategies

[4:25] Focusing on Business Growth Over Tax Savings

[5:55] When Tax Strategies Make Sense

[7:55] The Importance of Developing Good Habits in The Early Stage of a Business

If you like this episode, check out:

What Entrepreneurs Need to Know About Tax Deductions

The Truth About Tax Savings and Strategies

Is Hiring A Tax Strategist For You?

Want to learn more so you can earn more?

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode, I guide you through the crucial distinction between profit and cashflow—two terms often mistakenly used interchangeably. You'll learn why understanding the difference is essential for your business's financial health. We'll cover how profit is generated purely through business operations, representing what's left after expenses. In contrast, cash flow accounts for all movements of money in and out of your bank account, including loan payments, distributions, and investments. Realizing that you can be profitable on paper but still struggling with cashflow issues could be a game-changer for your financial strategy. We'll also dive into the importance of a cashflow forecast and how it can be a Swiss army knife for business owners, helping you navigate your weekly, monthly, and yearly financial planning. Stay tuned as I empower you with the knowledge to simplify money and take actionable steps towards a more financially secure business. What You'll hear in this episode: [0:50 Understanding Profit vs. Cashflow [2:25] Cash Flow in Relationship to Operations and Cash Balance [4:10] The Importance of Cashflow [6:00] The Importance of Asking Your CFO About Your Statement of Cash Flows And Your Profit and Loss Balance Sheet [8:10] Practical Tips for Managing Cashflow If you like this episode, check out: Differentiating Between Margin and Markup Maximize Profit and Cash Flow (Financial Priority Formula Part 2) How You Know You Need a CFO Want to learn more so you can earn more? Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.