B2B marketing is changing fast. In part because it’s so commonplace in the B2C world, the expectation for everything to be available on-demand and at your fingertips is reaching into other verticals — including for B2B businesses. If you aren’t there for your customers when they want, where they want, and how they want — they will find a company that is. Rebecca Stone, the SVP, Customer Solutions Marketing & CMO at Cisco Meraki, is an expert in how the B2B world is shifting, what it takes to keep great talent, and how to effectively work with and educate a leadership team, and she shares the secrets on this episode.

Tune in to learn:

• How to engage with B2B buyers (4:30)
• What is the most valuable metric in this era? (6:40)
• Why it falls to marketing departments to be the true voice of the customer (15:00)
• How to educate leadership on what actually matters about finding the right audience (23:00)

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