Jeff Bell may be best known for PDT, but as much as the bar reflects his influence, it wasn’t something he built from the ground up. That bar is Kees. A deeply personal project, Kees gave Jeff the chance to create something entirely his own—and to do it under the weight of expectations that come with being so closely associated with one of the most famous bars in the world.

On this episode of The Buildout, Jeff joins Adam to talk about his second act, the pressure of opening a new bar when your name is already tied to an iconic one, and the intentionality behind building Kees from scratch.

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