The Paper Fold

Keli Spanier of Colette Paperie



I often talk about makers who run their businesses with key support or partnerships with relatives, but for Keli Spanier of Colette Paperie, her Mom nurtured her business in a completely different way. While Keli was caring for her Mom as she was battling cancer, Keli saw the cards her Mom was receiving and realized she could do a lot better. Why send a sad card to a sad person? she wondered, and the seeds of Colette Paperie were planted.

Later, Keli's inheritance from her Mom enabled her to leave her "soul-sucking" corporate job to establish her "funny and weird" brand. Colette Paperie's mission is to revive snail mail with cards that you simply cannot not send. Tune in to hear Keli spill the tea on her recipe for an effective card, her approach to creating vibrant hand-lettering, and how Donald Trump became unlikely muse and substantial benefactor throughout that administration. You may not ever see a greeting card quite the same again!

**Thank You Sponsors**

Please shop and support these all-American, women-owned houses of paper.

Girl w/Knife is your incredibly sharp new stationery BFF. Check out this award-winning, ultra-polished range that everyone's talking about — it slays on several brilliant levels!

Kitty Meow Boutique was founded on the idea that your paper goods don't have to be a snooze fest. These stylish, laugh-out-loud selections are by turns sassy and sweet, all the while maintaining a consistent cool.

Music Credits: “Your Treasure is Your Self”; written and performed by Sharon Glassman; Courtesy of Sharon Glassman/Smile Songs. smilesongs.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Paper FoldBy Evergreen Podcasts

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