The CMO Podcast

Kelley Puckett (goodr) | Sunglasses with the Permission to Be Unabashedly Yourself


Listen Later

It’s officially summertime here in the U.S., and Jim welcomes a guest whose company truly embodies the spirit of the season. Kelley Puckett is the Chief Marketing Officer of goodr, a high-growth sunglasses brand founded nine years ago in Southern California.

Like many great startups, goodr began by identifying a problem and solving it. The founders—runners themselves—noticed that running sunglasses were expensive and overly engineered. So they created fun, stylish, and functional sunglasses specifically for runners, all priced at just $25. Today, goodr offers sunglasses for a wide range of sports and outdoor activities.

Kelley seems tailor-made for goodr. A UCLA graduate, she went on to work at both Sony Pictures and Paramount Pictures. She’s also a runner—though not just any runner. Kelley is an ultramarathoner who has completed the Badwater 135, often called the toughest ultramarathon in the world.

Tune in to this episode to hear from a CMO who brings unmatched energy to her brand and community!

---

This week's episode is brought to you by Deloitte and StrawberryFrog.

Learn more: https://strawberryfrog.com/jim

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

...more
View all episodesView all episodes
Download on the App Store

The CMO PodcastBy vYve & Jim Stengel

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

343 ratings


More shows like The CMO Podcast

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,443 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,830 Listeners

The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

114 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,219 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,265 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,988 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,155 Listeners

Nudge by Phill Agnew

Nudge

179 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

34 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

156 Listeners

Marketing Made Simple by StoryBrand.com

Marketing Made Simple

287 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

357 Listeners

HBR On Strategy by Harvard Business Review

HBR On Strategy

81 Listeners

HBR On Leadership by Harvard Business Review

HBR On Leadership

169 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

96 Listeners