<p>In this episode, we explore how more data doesn't necessarily mean better results and what alternatives marketers have to successful metric-based outcomes.</p>

In this episode, we explore how more data doesn't necessarily mean better results and what alternatives marketers have to successful metric-based outcomes.

Kentucky derby: gambling and the danger of overconfidence

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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Kentucky derby: gambling and the danger of overconfidence

Kentucky derby: gambling and the danger of overconfidence

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