Inside Content - The TV Industry Podcast

Keshet Broadcasting on their global success with content, programming and TV exports | Inside Content


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On this episode of Inside Content, our EVP Jack Davison is joined by two guests from Keshet Media Group - Karni Ziv, Head of Drama and Comedy ast Keshet Broadcasting, and the newly appointed CEO of Keshet International,  Keren Shahar to discuss the reasons behind Isreal’s global success with content and how they build their programming catalogue.

Karni is responsible for the development and management of the creative processes of all scripted projects destined for Keshet 12, Israel’s most-watched commercial TV channel as well as supervising the production of content for all international drama projects of Keshet's co-productions with foreign content producers. Keren is responsible for overseeing all of Keshet International’s activities, including its network of production companies and distribution hubs. 

This episode takes a deep dive into the Israeli TV Export Market, looking at its growth and the evolution from selling formats globally to global consumption of Israeli content. They also discuss how the market has developed for programming and scripted content and how they champion the unexpected to enable them as a small company from a small country to compete.


Topic Breakdown:

  • An overview of Keshet and Keren and Karni’s individual roles in the business

  • How the Israeli TV Export Market has grown and the transition from it being about selling formats globally to people watching Israeli shows around the world

  • How the Israeli market has developed for programming, including Israeli and Foreign Language programming

  • Keshet’s scripted content including shows made for K12

  • Keshet’s co-production with broadcasters and streamers

  • Content in the pipeline for Keshet

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