Kevan Lee is VP of Marketing at Buffer and in this episode we’re talking about how to run a successful remote SaaS marketing team.

🚨 Please note this interview was recorded well before the Covid-19 outbreak, but given the situation and that many SaaS companies are moving to fully remote operations, we hope you find this episode helpful 🙏

In this episode, Kevan discusses:

- How to do strategic planning on an annual and quarterly basis using a framework called BETS

- What a typical remote week looks like at Buffer

- How their marketing team runs across 5 continents

- The tools and tech stack Buffer uses

- How to overcome challenges such as loneliness

- How to manage individuals remotely when you don’t meet face to face

Links

Buffer >> https://buffer.com

Alchemy by Rory Sutherland >> https://www.goodreads.com/en/book/show/26210508-alchemy

Demand Curve Newsletter >> https://www.demandcurve.com/newsletter

Product Habits Newsletter >> https://producthabits.com/blog/

Marketing Example Newsletter >> https://marketingexamples.com/

Follow Kevan on Twitter >> https://twitter.com/kevanlee

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Advance B2B >> www.advanceb2b.com

Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub

Follow Edward on Twitter >> twitter.com/NordicEdward