Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

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This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount.
  • (00:00) - Intro
  • (03:35) - Customer obsession vs Competitor obsession
  • (06:41) - Is competitive intel only for B2B SaaS?
  • (09:40) - Defining competitive intelligence
  • (16:20) - How do you identify threats?
  • (17:56) - Practical case with a cinema
  • (23:12) - How to start a competitive intelligence department?
  • (28:13) - How to consolidate your research and apply it?
  • (37:03) - How do you assess the maturity of a category?
  • (44:16) - The number one tip to find differentiators
  • (48:57) - Andy's biggest win
  • (52:04) - Outro


    • ***

    → Buy my book: book.stfo.io
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
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    Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastBy Louis Grenier | Marketing & Branding
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