Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

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I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***


This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount.
  • (00:00) - Intro
  • (03:41) - Customer obsession vs Competitor obsession
  • (06:47) - Is competitive intel only for B2B SaaS?
  • (09:46) - Defining competitive intelligence
  • (16:26) - How do you identify threats?
  • (18:02) - Practical case with a cinema
  • (23:18) - How to start a competitive intelligence department?
  • (28:19) - How to consolidate your research and apply it?
  • (37:09) - How do you assess the maturity of a category?
  • (44:22) - The number one tip to find differentiators
  • (49:03) - Andy's biggest win
  • (52:10) - Outro


    • ***

    → Buy my book: book.stfo.io
    → Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
    → Take my 60-second quiz: stfo.io/q
    → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
    → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
    → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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    Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastBy Louis Grenier | Marketing & Branding
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