Having a great product or service is just one part of having a successful business. You also need people to know about your business so that it becomes profitable. Hosts Jannese and Austin share how they effectively used social media to build their brands and explain different marketing strategies including loyalty/rewards programs, remarketing, SEO, one-to-one marketing, and email marketing. 
Viral marketer Andrea Casanova joins the conversation to share her story of immigrating to the US and creating a marketing agency where she helps clients discover the best marketing strategy to take them to the next level.
Learn more about how QuickBooks can help you start, grow, and market your business:

https://quickbooks.intuit.com/
https://quickbooks.intuit.com/online/starting-up/

For more insights on marketing your small business, visit: 
https://quickbooks.intuit.com/r/marketing/marketing-plan-examples-for-small-business-owners/
For key takeaways from this week’s episode, visit: 
https://quickbooks.intuit.com/r/running-a-business/mind-the-business-episode-2/  See omnystudio.com/listener for privacy information.

Knowing Your Audience for the Best Marketing Strategy (feat. Andrea Casanova)

Owning a small business can be one of the most rewarding and challenging things a person does. Amid an uncertain economy and ever-evolving consumer trends, there is a lot to figure out and navigate to ensure your business thrives. Join hosts Jannese Torres (Yo Quiero Dinero) and Austin Hankwitz (Rate of Return) as they connect with small business owners and hear their stories about managing the ups and downs of starting and growing a small business. Listen to "Mind the Business: Small Business Success Stories" and learn valuable lessons from their experiences that will guide you along the way through your own small business journey. 

Business

Investing

Careers

Management & Marketing

Business News

Shopping

News

Entrepreneurship

It’s all up to you. When you’re wearing multiple hats and running your own business, all of the rewards and accomplishments are on you - but so are the setbacks and challenges. The incredible journey of solopreneurship is filled with ups and downs and those who have tasted that lifestyle often can never go back to a “normal job.” In this special season finale, Austin and Jannese share their very own stories about what inspired them to branch out into solopreneurship and what keeps them going. And they'll share never-before-heard clips from founders in previous episodes detailing their own Why: the thing that keeps them going through thick and thin that allows them to have complete control of their lives and the ultimate level of financial freedom. 



Learn more about how QuickBooks can help you grow your business:

QuickBooks.com


QuickBooks for Solopreneurs

 
For a recap from this week’s episode visit:
Episode 8 Recap with Jannese and Austin See omnystudio.com/listener for privacy information.

Finding Your Why

No Solopreneur is an island. Even as we run our own businesses, the importance of building a community of other business owners is paramount. From sharing advice and support to building a thriving and competitive marketplace, networking and building connections can take your business to the next level. Jannese and Austin talk with Ciara Imani May who runs her own hair brand and is passionate about taking care of her customers and uplifting her community. In this episode we’ll explore why small business networking as a solopreneur with a solid network allows you to have the best of both worlds: to be your own boss but still have a supportive community around you.
 
Learn more about how QuickBooks can help you grow your business:

QuickBooks.com


QuickBooks for Solopreneurs

For a recap from this week’s episode visit:
Episode 7 Recap with Ciara Imani May of Rebundle.

Or learn more about this topic at this resource:  How Networking Can Help You Leverage the Wisdom of Other Entrepreneurs  See omnystudio.com/listener for privacy information.

Community Building feat. Rebundle

Congratulations, you’ve branched out into your own business and even found your first client or customer! Now what? As the orders come in, so do the invoices and payments. In this episode, hosts Austin and Jannese talk about the ins and outs of keeping organized books, tracking payments and keeping an eye on where your money is so you can make sure it’s working for you. Michael Behn, founder of Moshi Moshi Knife Sharpening, drops by to share his journey as an entrepreneur tracking payments going in and out as his business grows. Michael spent nearly a decade working nonstop in kitchens and restaurants before becoming his own boss with a successful knife-sharpening business. He explains the importance of staying on top of payments and invoices and keeping your enterprise as sharp as a blade.
 
Learn more about how QuickBooks can help you grow your business:

QuickBooks.com
QuickBooks for Solopreneurs

 
For a recap from this week’s episode visit:
Episode 6 Recap with Michael Behn of Moshi Moshi Knife Sharpening. 

Or learn more about this topic at this resource:  How to Collect Outstanding Payments: Best Practices for Small Businesses See omnystudio.com/listener for privacy information.

Money in and Money Out: Accounting for your Payments and Invoices feat. Moshi Moshi

For small business owners, it’s important to celebrate every success, but it’s also important to remember that behind every accomplishment there are plenty of hardships, missteps, and valuable lessons. Going into business for yourself is not easy and often comes with economic ups and downs and hard-to-decipher tax codes - among many other challenges. That’s why persevering and learning how to adapt and overcome any problems that arise is so important for every entrepreneur. On this episode, Austin and Jannese talk about the hurdles they faced and unexpected problems that arose in the initial phases of launching their businesses. Entrepreneur Taylor Randal of Softpaw Vintage details her journey of starting a business and sticking through the challenges to find success, even when an unexpected tax bill threatened to derail her entire enterprise. 
 
Learn more about how QuickBooks can help you grow your business:

QuickBooks.com


QuickBooks for Solopreneurs

 
For a recap from this week’s episode visit:
Episode 5 Recap with Taylor Randal of Southpaw Vintage 
 
Or learn more about this topic at this resource: 7 Cash flow problems & solutions for small businesses  See omnystudio.com/listener for privacy information.

How to Bounce Back From Financial Struggles feat. Softpaw Vintage

The definition of winning can be different for every business. For some, it’s high profits, for others, it’s brand building, and for a special type of business, it’s launching the success of a client. Hosts Jannese and Austin detail their experiences with leading clients to accomplish their goals, and how that translates into real rewards in the form of expanding networks, marketing potential, and more revenue. And founder of No Ifs PR, Sydney Holmes, talks about how she built her business around leading others to success. She’ll tell us how the performance of her clients directly feeds into the performance of her own company, how that increases the profitability of her own brand, and how to turn client success into your success. 
 
Learn more about how QuickBooks can help you grow your business:

QuickBooks.com


QuickBooks for Solopreneurs

 
For a recap from this week’s episode check out: Episode 4 Recap with Sydney Holmes
 
Or learn more about this topic at this resource: 6 keys to successful client relationship management See omnystudio.com/listener for privacy information.

Knowing Your Audience for the Best Marketing Strategy (feat. Andrea Casanova)

Download our free app to listen on your phone