Knowledge at Wharton

By The Wharton SchoolBusiness

Knowledge at Wharton episodes

September 16, 2024 Why Influencers Should Pay Attention to Word Choice
The right word choice can help social media influencers increase engagement, according to research from Wharton marketing professor Jonah Berger.
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13 min
September 10, 2024 AI and Machine Creativity
In this “AI Horizons” podcast episode, Wharton marketing professor Robert Meyer joins Dokyun Lee, an information systems professor at Boston University; Yannick Exner, a doctoral researcher in digital marketing at the Technical University of Munich; and Ankit Sisodia, a Purdue University marketing professor who specializes in the use of machine learning and AI for business applications, to offer glimpses into the profound ways in which AI is changing everything and to share their excitement for Apple Vision Pro.
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21 min
September 09, 2024 The Trick to Boosting Customer Referrals
Marketing professor Zhenling Jiang discusses her research paper, “Referral Contagion: Downstream Benefits of Customer Referrals,” and shares a simple intervention that can help companies gain more customers through referrals.
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14 min
September 03, 2024 AI and Wellbeing
Since the launch of ChatGPT in late 2022, Stack Overflow has seen a noticeable drop in daily visits, with traffic decreasing by 1 million — a 15% reduction within just four months. This trend underscores a growing preference for automated solutions, as users increasingly turn to AI for answers, reflecting a shift in how people seek information and interact socially.

In this “AI Horizons” podcast episode, Wharton marketing professor and AI at Wharton co-director Stefano Puntoni joins Gordon Burtch, information systems professor at Boston University’s Questrom School of Business; Julian De Freitas, a business administration professor and director of the Ethical Intelligence Lab at Harvard Business School; and Weiguang Wang, a computer and information systems professor at the University of Rochester’s Simon Business School to discuss the topic.
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24 min
August 06, 2024 What Is the Right Compensation for Student Athletes? | Ken Shropshire
Can student athletes profit off of their own name, image, and likeness (NIL)? Wharton’s Ken Shropshire weighs in on NIL and its impact on sports since a historic Supreme Court ruling brought it into the limelight in 2021. This Ripple Effect podcast episode is part of the "Back to School" series.
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17 min
July 30, 2024 How to Improve Work-life Balance for Caregiving Employees
Wharton’s Stephanie Creary speaks with Jennifer Andrews, head of equity and inclusion at Guardian, and Ellen Ernst Kossek, a distinguished professor of management at Purdue University’s Mitchell E. Daniels Jr. School of Business, about how companies can improve work-life balance for caregiving employees dealing with higher levels of stress, anxiety, and depression.

This episode is part of the Leading Diversity at Work series.
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34 min
July 23, 2024 What Does Your Writing Style Say About You?
Wharton marketing professor Jonah Berger discusses his published study, “Topography of Thought,” which was co-authored with Olivier Toubia, business professor at Columbia Business School. The paper examines how someone's writing style can be indicative of their future success, and where generative AI might come into the picture.
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16 min
July 09, 2024 Stocks for the Long Run | Jeremy Siegel
Wharton finance professor emeritus Jeremy Siegel’s bestselling book, Stocks for the Long Run, was first released in 1994 and is now in its sixth edition. Siegel talks about what has changed in investment strategies, and what remains the same. This Ripple Effect podcast episode is part of a series called “Meet the Authors."
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20 min
June 04, 2024 How Can We Meet the AI Moment?
Eric Bradlow, the vice dean of Wharton’s new AI and Analytics Initiative, discusses how generative AI can be leveraged in education, companies, and society to enhance our lives — and why the first step to understanding AI is to simply start using it.
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17 min
June 04, 2024 Marketplace Dignity | Cait Lamberton
Wharton’s Cait Lamberton talks about her new book, Marketplace Dignity, which explains why customers want firms to treat them with respect and dignity above anything else. This episode is part of a series called “Meet the Authors" from the Ripple Effect podcast.
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16 min

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The Knowledge at Wharton feed features standout episodes from across the Wharton Podcast Network. Discover timely conversations and expert insights on business, markets, leadership, innovation, and…