Knowledge at Wharton

When Thomas Friedman wrote his popular book The World Is Flat one of its central arguments was that geography might soon become history. The proliferation of information technology and telecommunications networks has integrated the world in ways that were unimaginable in the past -- and this has transformed how companies produce and distribute products and services. One result of this transformation is the rise of networks of companies that are bound together through IT and logistics. How can firms strive for and gain competitive advantage in such an environment? Victor and William Fung group chairman and managing director of Hong Kong-based Li & Fung and Yoram (Jerry) Wind a professor of marketing at Wharton deal with this issue in their new book Competing in a Flat World: Building Enterprises for a Borderless World. They recently spoke with Knowledge at Wharton.

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As medical costs escalate and the number of Americans without health insurance continues to rise the 2008 presidential candidates have responded by putting health care near the top of their agendas. Indeed many candidates have already laid out detailed programs to address the nation’s health care problems. As a result meaningful change in the system seems likely to occur once a new president takes office. As Mark V. Pauly Wharton professor of health care systems notes: ”I’m optimistic this time that we’ll get something.... There is actually a chance of doing more good than harm and I wouldn’t have said that in some other years.”

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Long gone are the days when firms expected their chief information officer to function as ”chief technology mechanic.” As companies look for ways to maintain a competitive edge in new markets CIOs are playing a more central leadership role taking on increasing responsibility for corporate strategy and other duties outside of core technology. Even so CIOs are still expected to ensure the quality and performance of the IT organization. How can CIOs balance these priorities? To answer that question and others Knowledge at Wharton spoke with Mark McDonald group vice president and head of research for Gartner Executive Programs Michael Shannon chief information officer of international law firm Dechert LLP and Tony Habash chief information officer of the American Psychological Association.

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When the AARP recently announced its seventh annual ”Best Employers for Workers over 50” awards the winners didn’t get there by offering the traditional fringe benefit trio of health life and disability insurance. Instead the AARP recognized companies for providing workers over 50 with ”forward-looking” benefits packages that include for example alternative work schedules and lifelong learning and career training opportunities. But are companies interested in offering jobs or job security to older workers? And why aren’t these workers following the retirement path their parents did?

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Former Chrysler chairman Lee Iacocca once noted ”You can have brilliant ideas; but if you can’t get them across your ideas won’t get you anywhere.” In their new book The Art of Woo: Using Strategic Persuasion to Sell Your Ideas Wharton legal studies and business ethics professor G. Richard Shell and management consultant Mario Moussa provide a systematic approach to the problem Iacocca identified. Using relationship-based emotionally intelligent persuasion to secure both individual and organizational buy-in everyone from CEOs and entrepreneurs to team leaders and mid-level managers can sell their ideas -- a skill that everyone needs to learn if they want to be effective in their organizations the authors say.

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It is a scene millions of Americans have been in -- sitting next to a real estate agent at closing to sign the papers for a new home. Often the buyer has spent months with the agent. And to hear agents tell it they are indispensable guides through the hazardous home-buying terrain. How is it then that millions of borrowers took on toxic subprime mortgages that could cost them their homes? Why did their agents not warn them off? While much criticism has been leveled at subprime lenders and mortgage brokers some experts say that real estate agents have managed to escape their share of blame for the subprime mess.

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”He who takes medicine and neglects to diet wastes the skills of his doctors.” This proverb highlights the findings of a new study by Wharton marketing professor Lisa Bolton and two colleagues that explores how consumers in China choose between traditional Chinese remedies and Western medicine when seeking treatment. According to the study Chinese consumers tend to prefer traditional Chinese medicine (TCM) but will opt for Western medicine in particular situations such as when they are hoping to quickly alleviate their symptoms. While the study has implications for marketers of Western medicine and TCM alike the researchers found that remedy choices also have broader consequences for consumer health and well being.

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It is perhaps the core question in the ongoing debate over corporate governance: Does the corporation exist for the benefit of shareholders or does it have other equally important stakeholders such as employees customers and suppliers? A new study by Wharton finance professor Franklin Allen and two colleagues does not claim to provide a definitive answer but it does show the various benefits of the stakeholder approach. It also demonstrates that the issue is not as settled as some researchers and business people in the United States United Kingdom and other shareholder-oriented nations might think.

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After a terrible August when the U.S. stock market appeared to be headed for the pits October 1 saw a massive rally that sent the Dow Jones Industrial Average soaring above 14 000. The following day however stocks began to fall again mainly due to a sharp drop in home sales. In short Wall Street still seems to be sending out mixed signals. What will be the long-term effects of the Fed’s decision to cut interest rates? Will the U.S. economy move past the sub-prime mortgage mess? How will these developments affect the European market? Knowledge at Wharton spoke with Wharton finance professor Jeremy Siegel and Jacob Wallenberg chairman of the board of Investor AB and vice chairman of Sweden-based SEB.

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When Apple dropped the price of its iPhone by a third after only two months on the market even its most loyal buyers complained bitterly forcing CEO Steve Jobs to apologize and offer a partial rebate. According to Wharton faculty and analysts the iPhone episode reflects an evolving marketplace where innovation fierce competition and globalization are changing strategic approaches to pricing. Meanwhile pricing is gaining new interest as management looks for ways to increase revenues after years of focusing their attention on downsizing and cost-cutting.

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