Knowledge at Wharton

The avian flu that is steadily making its way around the globe represents a huge challenge for governments corporations and citizens worldwide. No one knows what will happen to the avian influenza virus in the coming months and years. Will it mutate into a strain that will allow people to readily infect others? Or will it fizzle out? Despite the uncertainty many people are taking into account scenarios ranging from mild to severe in order to plan for what could turn out to be a calamity. Faculty members at Wharton health care professionals and risk consultants say it is important that companies assess how their organizations could be harmed by a pandemic and take preventive measures to mitigate the damage and keep their enterprises operating.

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When Merrill Lynch decided this month to sell its asset-management operation to BlackRock -- a money manager serving wealthy investors and institutions and best known for its conservative focus on bonds and risk-management products -- analysts and investors cheered bidding up the shares of both companies. By acquiring Merrill’s $539 billion mutual fund family BlackRock will quickly broaden its stock-fund offerings and its appeal to retail customers. Merrill by acquiring just under 50% of BlackRock will do well if BlackRock can strengthen the performance and appeal of Merrill’s disappointing fund operation. But the cheering involves some wishful thinking as well. Merrill hopes to finesse its way out of its disappointing decision to embrace one of the late-1990s hottest fads: the financial supermarket. And BlackRock has to hope that investors don’t come to see it as a de-facto Merrill subsidiary inheriting Merrill’s problems without adding value of its own to the asset-management business.

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With $2.5 trillion invested in 401(k) retirement accounts 60 million Americans control a powerful chunk of cash. So how much attention do investors pay to this vast pool of savings? Not much. According to a new Wharton analysis of retirement accounts managed by The Vanguard Group in 2003 and 2004 participants in 401(k) plans made little effort to tend their defined-contribution plans once they were set up. Even among those who did trade regularly turnover rates were one-third those of professional money managers. Olivia S. Mitchell executive director of Wharton’s Pension Research Council Stephen P. Utkus principal Vanguard Center for Retirement Research and researchers Gary Mottola and Takeshi Yamaguchi present their findings in a paper entitled ”The Inattentive Participant: Portfolio Trading Behavior in 401(k) Plans.”

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Numerous American industries are being battered by lower-cost competition from abroad. But the U.S. entertainment sector is poised to profit amid the onslaught say Hollywood executive Jeff Berg and Wall Street investor Suhail Rizvi. Berg chairman of International Creative Management talent agency has made his career in Hollywood; Rizvi head of a private equity firm recently invested (along with Merrill Lynch) about $100 million in ICM. But Berg and Rizvi’s partnership rests on clear-eyed strategic reasoning not a shared fascination with the glitter. ”The production of media may go to other places but the content will still be owned by U.S. companies and that’s where the value lies ” Rizvi says. He and Berg spoke last month at the inaugural meeting of the Wharton undergraduate media and entertainment club.

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When Rebecca Rimel president and CEO of the Philadelphia-based Pew Charitable Trusts describes the challenges she faces running a $4.6 billion organization she uses the same words one hears from leaders in the for-profit world: ”highly strategic ” ”politically aware ” ”leveraged” and ”accountable.” But her bottom line is impact not profits. ”We are highly driven to make a difference in the key issues that matter to the health and happiness of our stakeholders -- the public ” she said during a recent leadership talk at Wharton. Running an effective organization Rimel told her audience requires hard-nosed decisions about which projects to fund which people to hire and what battles to walk away from.

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For Oracle the past few months have been one big shopping spree. On January 31 the enterprise software giant purchased longtime rival Siebel Systems the leading provider of customer relationship management software. On February 14 it acquired Sleepycat an ”open source” database maker; two days later it bought HotSip AB a Swedish telecommunications software provider. For many companies Oracle’s month would have been a year’s worth of merger and acquisition activity but for the Redwood Shores Calif.-based firm it’s the norm. Oracle CEO Larry Ellison made a big splash in 2004 by announcing he would consolidate the software industry starting with archrival PeopleSoft and he has been true to his word. The real test however lies ahead: Can Oracle attract new customers?

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During her first few months in office German Chancellor Angela Merkel has attained the kind of approval rating that politicians the world over dream about largely due to the way she has handled herself on international matters in visits to Washington Moscow and Brussels. But her main challenge is Germany’s economy Europe’s largest and the world’s third biggest. It is a challenge that has been staring German leaders in the face for a long time for a number of reasons: lackluster GDP growth over the last five years; a vast overburdened welfare state; an anemic service sector; stubborn protectionist sentiment and an aging population that will place greater strain on the nation’s budget in years to come. In whatever policies she proposes Merkel will have to tread softly to avoid alarming citizens and trade unions wary of change say scholars at Wharton and business schools in Europe.

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What do images of a crew team geese flying in formation trees silly putty and a steering wheel have in common? They all are part of how undergraduate business students at Wharton depict and describe the essence of leadership. Since 2000 Wharton freshmen have been required to participate in Images of Leadership a project sponsored by Wharton’s undergraduate leadership program led by director Anne M. Greenhalgh and associate director Christopher I. Maxwell. In a recent report called Images of Leadership: The Story Emerging Leaders Tell Greenhalgh and Maxwell discuss the students’ responses -- and biases -- as expressed in both pictures and words.

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When consumers have a bad shopping experience they are likely to spread the word not to the store manager or salesperson but to friends family and colleagues. Overall if 100 people have a bad experience a retailer stands to lose between 32 and 36 current or potential customers. These are some of the conclusions of The Retail Customer Dissatisfaction Study 2006 conducted by The Jay H. Baker Retailing Initiative at Wharton and The Verde Group a Toronto consulting firm in the weeks before and after Christmas 2005. The biggest source of consumer dissatisfaction? Parking lots.

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Professional athletes face unusual challenges related to financial management especially since their peak earning period lasts a relatively short time often just a few years. Knowledge at Wharton asked Ken Shropshire professor of legal studies and business ethics and director of the Wharton sports business initiative to discuss this topic with Kailee Wong linebacker for the Houston Texans. Wong attended an executive education program at Wharton co-sponsored by the NFL and NFLPA.

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