Knowledge at Wharton

Dave Reibstein, Professor of Marketing at the Wharton School, explains how the school’s Cryptocurrency Confidence Index tracks U.S. consumer sentiment, explores links between confidence and price volatility, and examines the role of regulation and public perception in shaping the future of digital assets.

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Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience.

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Craig O'Shannessy, tennis strategist, analyst for multiple Grand Slams, and New York Times contributor, joins the show to discusses how data-driven decision-making, underused tactics like serve-and-volley, and coachability separate today’s champions from the rest of the field. Cade, Eric, and Shane also analyze Seattle’s defensive-driven win in Super Bowl LX, reassess quarterback ceilings under pressure, and connect those insights to Olympic tournament design and the role of randomness in elite sports outcomes.

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In this Ripple Effect episode, Wharton management professor Mike Useem explains how leadership has evolved in recent years and how leaders can better handle economic uncertainty, social change, and innovation.

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In this Ripple Effect episode, Wharton marketing professor Pinar Yildirim explores what research reveals about modern romance, dating apps, and long-term relationship success in an era of digital connection.

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Patrick T. Harker, former President of the Federal Reserve Bank of Philadelphia and current Wharton Professor of Operations, Information, and Decisions, draws on his experience to discuss why monetary policy has clear limits, the need for political follow-through on fiscal and workforce issues, and how investments in education, skilled trades, and digital innovation are essential for securing the nation’s long-term economic future.

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Chris O’Neill, CEO of GrowthLoop, joins Barbara and Americus to explore how compound marketing, agentic AI, and data-driven experimentation are redefining marketing workflows and customer experiences, using his insights from decades of leadership across technology, data, and brand-driven growth.

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Neil Payne, sports analytics writer and creator of a leading sports Substack, discusses playoff parity, coaching impact, home-field advantage, and how analytics can—and can’t—explain who ultimately wins in today’s NFL and college football postseason. Cade, Eric, Shane & Adi also analyze hockey plus-minus limitations, Grand Slam betting dominance, Baseball Hall of Fame probabilities, and how NIL deals and the transfer portal are transforming competitive balance in college football.

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Jeremy Siegel, Wharton Emeritus Professor of Finance and Senior Economist at WisdomTree, shares his perspective on the state of the U.S. economy, analyzing recent rate cuts, inflation progress, employment data, tariff uncertainty, and what they could mean for markets and growth in 2026.

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Emma Barker Bonomo, Editorial Director at Time, joins Barbara & Americus to discuss how the magazine curates its annual Best Inventions list, highlighting the criteria, trends, and global significance behind the most impactful innovations of the year.

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