Around a decade ago, one of the first “viral” moments of the social media age took place. This involved American men launching a campaign to make Joseph Kony the most famous man in the world. Kony, the leader of the Lord’s Resistance Army (LRA) (which had existed for decades prior), had been indicted for war crimes and crimes against humanity. But was this a case of activism, slacktivism, or white saviourism on a global scale?

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Sources for further reading:

Not a Click Away: Joseph Kony in the Real World | Warscapes

Kony 2012 quickly became a punch line. But what if it did more good than harm?

Comic Relief to stop producing 'white saviour' appeal films | Third Sector

The Problem With Invisible Children's "Kony 2012" | HuffPost Impact

Northern Ugandans React to the Kony 2012 Video

Kony's rebels remain a threat, but they're also selling honey to get by | African Arguments

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