Kristen Bryant works in partnerships, production, and brand marketing at Wistia. In this episode we explore the brand affinity marketing playbook as we cover the following topics:

- Why B2B SaaS companies need to get serious about building a strong brand

- The 4-steps of the Brand Affinity Marketing Playbook

- Why the future of B2B content marketing is episodic, binge-worthy shows like you’d find on Netflix or HBO

- Why Wistia started a marketing talk show called Brandwagon

- How to create a brand people love and have affinity for

Links

Wistia >> https://wistia.com/

Brandwagon >> https://wistia.com/series/brandwagon

The Brand Affinity Marketing Playbook >> https://wistia.com/about/brand-affinity-marketing

Year of Yes by Shonda Rhimes >> https://www.goodreads.com/book/show/29540318-year-of-yes

The Wistia Blog >> https://wistia.com/learn

digitalmarketer.com >> https://www.digitalmarketer.com/

Marketing Showrunners >> https://www.marketingshowrunners.com/

Follow Kristen on Twitter >> https://twitter.com/_kristenbryant_

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Advance B2B >> www.advanceb2b.com

Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub

Follow Edward on Twitter >> twitter.com/NordicEdward