How did Laird Superfood (NYSE: LSF) do at navigating the big waves of Wall Street in Year 1 as a publicly-traded company? For those unfamiliar, Laird Superfood was co-founded in 2015 by namesake Laird Hamilton, which is most famously known as the greatest big wave surfer of all-time. Laird Superfood is an emerging consumer products platform focused on manufacturing and marketing highly differentiated plant-based functional CPG. Trifecta of CPG trends are benefitting Laird Superfood; Better-For-You, Plant-Based, and Functional. Within the CPG category, there's an ongoing secular shift from highly processed legacy products that demonstrate little nutritional benefit to natural, nutrient-dense, functional and plant-based alternatives. Laird Superfood has three major product platforms, including; SuperFood Creamers, Hydration and Beverage Enhancers, and Coffee, Tea, and Hot Chocolate. These total addressable markets are growing and Laird Superfood will see strong growth in 2021, but great products only get you so far in today’s hyper-competitive CPG industry. The real point of differentiation continues to be the Laird Hamilton lifestyle that appeals to anyone that is trying to fight back Father time and taste a bit of what the aging super athlete has found that’s working for him.