After taking the reins in 2019, A Place for Mom CEO Larry Kutscher

laid out a plan to completely reinvent the company — and its

relationship with senior living providers.

Three years later, the company is about halfway through that

transformation. A recent infusion of $175 million in growth equity is

helping the national referral partner propel those efforts this year

and beyond.

In this episode of Transform, learn:

- How Kutscher has worked to improve the company's relationship with

senior living operators

- Why APFM is spending $100 million on marketing in 2022

- What Kutscher believes is the industry's "biggest weakness"