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In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Aaron Garcia at Main Post Partners to explore the world of private equity and how it shapes the future of consumer brands. The conversation dives deep into the dynamics of founder-led businesses, highlighting how thoughtful partnership dynamics and sound financial planning can drive sustainable business growth.

Aaron shares how Main Post Partners approaches investment strategies with a long-term mindset—focusing on operational excellence, strong leadership, and alignment with each founder’s vision. He discusses how profitability serves as a foundation for flexibility in exit strategies and liquidity events, and why timing and transparency are key to successful capital raises.

Throughout the episode, listeners hear how later-stage lessons can inform early-stage planning - offering founders clearer foresight, stronger strategic foundations, and a more intentional path to scale.

Listen in as they discuss:

• How Main Post Partners supports founder-owned businesses
• Why investment is a partnership, not just a transaction
• The importance of profitability before raising capital
• When and how to raise money strategically
• Planning for leadership transitions and exit strategies
• The link between operational excellence and higher margins
• How diligence and strong leadership drive sustainable success

Episode Links:

Website: http://mainpostpartners.com
Personal LinkedIn: https://www.linkedin.com/in/aaron-garcia-2a08491a/
Company LinkedIn: https://www.linkedin.com/company/mainpostpartners/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics