Today, Ryan talks with Cathryn Lavery of the Best Self Co. to find out how this super-scrappy founder launched on Kickstarter. While many entrepreneurs seeking funding give Kickstarter a shot and get mediocre results, Cathryn did it the smart way. The result? Not only did she fund her first inventory round, but her second and third, too!

If you plan to launch your own product on Kickstarter, listen in and take notes because you’ll learn from someone who’s learned to navigate all the pitfalls and make crowdfunding work. And if you hadn’t even thought about using Kickstarter for your launch, stop everything! Give this a listen to see whether crowdfunding makes sense for you.

After you listen, I’d love to hear your thoughts on using this solution for funding your business.