We are talking to  Brenna McGowan all about using prelaunch strategies aligned with an SEO strategy!

June 26-30 go Behind the Launch w/ Brenna—for free!

Brenna is a copywriter, launch strategist, and pre-launch expert who helps business owners communicate the value of their products and services.

1. What is pre launch?

• Pre-launch is the period before a sales promotion when businesses promote what they are selling to get people prepared for the main event.
• Planning is key to successful pre-launches, as well as understanding how to use pre-launch tactics in an evergreen funnel.

2.  Pre-launching can be helpful for anything from lead magnets to events, not just products or services.

• The pre-launch journey is figuring out exactly where the person is at, exactly the right fit readiness. 
• A prelaunch is what comes before a sales promotion.
• Many times in content: call to action is vague or missing completely.

3. Paying attention is key to understanding what interests people and informing an SEO strategy.

• Credibility is important for authority and SEO.
• Empathy is key to understanding your ideal client.
• You can show empathy by giving people autonomy.

Connect with Brenna:
brennamcgowan.co/cheatsheet
Instagram
Facebook Group

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!